Writing insights
Nobody cares about your brand. They care about how your brand will make them feel, or how your brand will solve a problem, or how your brand will save them time.
Storytelling is a brilliant technique that helps communicate all this and more. Discover the many ways you can use stories in your business copy.
Your brand voice matters
Why developing your brand voice is one of the most cost-effective ways to stand out in a crowded marketplace.
Making waves with words
Everyone is using storytelling techniques these days – so how can you stand out and really make some waves? Especially when we’re all trying to be genuine, honest and authentic. Well, there is a way to avoid being drowned out by all the noise.
How to share your story
Storytelling has been a buzzword in business circles for some time. You might think we are all suffering from information overload, but the reality is our brains are wired for good stories. But once your stories have been formed, it can be tricky to get them out there.
