Goodwood - 2016 to 2018

• Brand storytelling 

• PR launch of Farmer, Butcher, Chef

• Project managed BBC One TV programme Mary Berry’s Country House Secrets

Goodwood’s sustainable restaurant Farmer, Butcher, Chef opened its doors in 2016 and I was hired as a consultant to work on the PR launch.

The Duke of Richmond, owner of this pioneering estate in West Sussex, was keen to raise awareness about the estate’s food and farming heritage. 

I worked closely with the family and the farm team to come up with the right stories that would appeal to journalists from food, lifestyle, travel and business publications, generating 19 national newspaper articles over the space of 12 months as well as coverage in the likes of Tatler, delicious magazine, Harper’s Bazaar, Sussex Life and many more.

The hype subsequently led to interest from the BBC for TV programme Mary Berry’s Country House Secrets.

I managed the project from initial discussions with Shine TV – the production company – through to generating story ideas, organising the filming and ensuring Goodwood’s values and the family’s privacy were upheld throughout the process.

Over three million people tuned in to watch the show, generating record-breaking visits to Goodwood.com. I absolutely loved working with Mary and the team at Shine TV – it was one of the most exciting brand storytelling projects I’ve been involved in.

Mary Berry image credit: Nicole Hains