Authentic copy that tells a story

In today's fast-paced and competitive environment, your success depends on your ability to connect with your audience. You need to cut through the noise and challenge the status quo. Whether you’re a creative founder, a start-up or a small business, you need words to thrive.

But not just any words.

YOU NEED WORDS CRAFTED BY…

  • A former journalist who knows how to cut through meaningless marketing drivel and bland corporate clichés to reveal the essence of your brand.

  • A curious creative who will untangle the web of ideas in your head, transforming your thoughts into authentic storytelling that captivates, educates and sells.

  • An experienced wordsmith and empathetic listener who will empower you to confidently communicate who you are, what you do and why you do it.

Hello, I’m Manfreda, a Hampshire-based copywriter, content writer and storyteller.

My copy & content writing services give you…

  1. CLARITY on the foundations of your business. Together we’ll establish what sets you apart and how to communicate your difference in a way that generates trust.

  2. The CONFIDENCE to be unapologetically you. Defining your tone of voice will ensure you use words that feel genuine and resonate with your ideal clients.  

  3. STORYTELLING that is creatively woven into your content strategy from the start, sparking a myriad of ideas for all your different platforms. No more wondering what to post!

Storytelling

  • Your brand voice matters

    Why developing your brand voice is one of the most cost-effective ways to stand out in a crowded marketplace.

  • Selling vs. Storytelling

    The difference between content writing and copywriting and why you need both.

  • Sustainability stories

    Brands have become wary of talking about sustainability for fear of greenwashing. But saying nothing isn’t the answer.

  • "It's about so much more than words - you really got me to think hard about myself and my business and the impact has been huge. Thank you!"

    Kim Balasubramaniam, Senior Mortgage Broker at The Mortgage Mum

My portfolio

 I’ve written for